Why We Do What We Do

I’ll always remember the day I sat in front of a client and she said: “I don’t understand your profession, tell me how important it is to us [I.e our company]?” How important an artist is…
Website, brochures, leaflets, Newsletters are all great assets but nothing will sell yourself better than “you”. Sell without selling, by using storytelling.

I don’t know anybody who doesn’t love stories. What do we do at a dinner table? We tell stories. We laugh so hard sometimes that we let the food off our fork; the room goes silent when there’s an awful drama going around; then we start asking questions: how did it happen? Why they did it? What the hell were they thinking?

When we get to our beds at night, these questions are running in our minds. We learn lessons and are acting differently the day after. Let me tell you how I see the artists I’m interacting with on daily basis.

Photographers are not just button pushers, they are the architects of light and memories. Through their eyes we see the world differently. We keep and cherish their work because it’s the only thing left when death strikes.

Web Designers are the masters of interactivity and they know how great a user experience can be when awesome and simple code is running in the background. They also don’t forget smooth design which is rendering the whole piece so well.

Filmmakers put our hearts in motion. They are also light masters and they know every story’s beats, rhythm and paces. They are directing humans and teams, getting the best of themselves.

Illustrators and painters are the genuine hands that craft colors, shapes and forms that go straight to our eyes and activate certain areas in our brains. Their work is displayed in museum, rocked our childhood.

Musicians know that sounds can put us in a creative mood. They are the essence of our inspiration. Without music, everything we do would be dull.

Writers, imagination pushers as well. Who can decrypt a scene better than a writer? By just using few and effective words, their work go to theaters and is turned into contagious tv shows.

I think that these actors are all core elements of storytelling. Their struggles to come with something new every time is ridiculous compared to the ones they are facing when it’s about selling their services. Why? May be it’s because they forgot that selling is also telling stories. In a sense, they stopped reminding others how important they are.

Cheap prices and tough competition are giving us hard times. We need to get back to this state where we were so curious and passionate to start; when everybody and everything were holding us back and telling us that we couldn’t make it.

Please do me a favor the next time you enter your client’s room, change their perceptions at your craft: get your powerpoint, story and questions ready.

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