Every morning the first thing I do is checking my phone or tablet’s notifications. To my dismay, they are all coming from the same app: LinkedIn Connected. Everyday there’s a special event: someone’s birthday, job promotion or job anniversary. “Great! This is the occasion to say hi” you might say. Well, saying hi to total strangers? 95% of my time spent trying to engage them based on this is motivation will always go down the drain.
I realized that -to make this whole LinkedIn experience a success- you really need to know your contacts.
Some people don’t care to be reminded that they are getting older or don’t like their job at all, do you know their frustrations?
It doesn’t have to be physical connections, because endless great conversations will bring you closer to anyone on Earth or on the Moon. Even if formal introductions hadn’t been made yet, don’t worry, they’ll come. Going trigger happy on the LinkedIn’s “Connect” button is dangerous for you and your personal brand. Yes, we all need attention but only from the people we love and trust. The rest can happily go to hell! Select who you’d like to be connected to carefully, read their bios, check their website out, and follow them on Twitter or like their Facebook page. Show an interest.
LinkedIn Connected isn’t all that bad, it helps my new LinkedIn contacts and phone’s repertoire play nice together. Whenever I want to send an email for reaching out, I don’t have to start a search on LinkedIn’s site. Are you truly engaging with your prospects or clients on a weekly basis before a happy event happen in their life? If not, these LinkedIn Connected’s notifications are here to remind you that you are missing the big picture.