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We want expandable storage
Storage is not as expensive as it used to be. So why charging the premium for the experience Apple? A product’s price shouldn’t increase just because of the storage it boasts, this type of marketing is so yesterday.
We want better batteries
I think I got two powerbanks preventing my phone to go off, some have more. This is a cons of the new Galaxy S7, if Samsung brought swappable batteries back it would have nailed it.
We want waterproof
It rains in tropical countries…a lot! We are walking on rough terrains…a lot!
So yeah, please, make the phone’s glass stronger and bring us real waterproof. Nobody wants to put their phones aside and wait to buy a plane ticket to repair their phones to your ‘far away’ store.
The future of computing?
To whom? There’s no USB ports on the iPad, you can’t plug external hard drive. As a professional, you can’t even get the full software experience, like on Windows 10. It’s even harder to make it part of your workflow because you are always struggling on how you’d be sharing the stuff you’ve created without relying on an inexistent fast internet connection.
In conclusion, users don’t want to change their gadgets every year. The ‘there’s-an-app-for-everything’ thrill is gone. People want now to make stuff. They want stable and lasting solutions for their needs. Unlike Samsung, Apple has shown that listening to its customers’ wants is really not part of their strategy. It wasn’t all dark, interesting battles were addressed at this event like revolutionising health care or fixing the environment issues. But stagnant design, aging product lines –Macs, my finger is pointing at you– can’t cut it anymore. Assuming that the emerging countries will be your next milk cow by serving them better specs in micro waved products will only drive you to the gutter. May be it’s time for a profound change of the iOS system.
I’ll not upgrade to the new iPad Pro because I think that Microsoft’s Surface Pro line brings more things to the table in terms of productivity and desktop replacement, I wish the new Galaxy TabPro S got more powerful specs. On the smartphone side, I’ll also wait for the new Galaxy Note 6, hoping it will keep the same interesting features that Samsung –finally– delivered to the Galaxy S7.
Your share! What will be your next mobile device purchase and how this Apple’s event make you feel? Let me know in the comment section below.