Apple: First Never Follows?

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Craig Federighi, Apple’s senior vice president of Software Engineering, is awesome. He just bought his friends 10 tickets to go watch “Finding Dory”, the upcoming Disney blockbuster, via Apple Pay. Dismissing a Facebook friend request from Taylor Swift in the process. He did all that on stage today!

As a public speaker or a marketing person, you just can’t avoid the influence of Apple’s keynotes. Steve Jobs used them to inject an incredible soul power into his tech products, making them sexy again. He had his own style and it worked for decades. Craig’s voice is different, he’s the kind of guy to do all the things mentioned above while having a very fun conversation with your grandma when she’s watching her favorite TV show.

Although nobody can deny Craig’s terrific storytelling skills and awesomeness. There were a few things I liked +1/ disliked -1 at this year #WWDC, let’s talk about them:

Gender Equality and Diversity : +1
Silicon Valley is terrible at assessing those issues. Apple is showing the right example although it’s going to be a long road ahead and I hope many companies will take that path. My favorite moment was when Bozoma Saint John tried to rock a baffled audience “ ♫to the hip hip hop, a you don’t stop the rock it to the bang bang boogie ♫” and she danced on it 🙂 ! I really enjoyed it. Women in the tech industry are the norm. Get used to it!

Snapchat & WhatsApp vibe: +1
Invisible text, emoji’s, colorful costumed messages, end-to-end encryption. These features don’t remind you of other messaging apps you are already using? It’s good to see Apple get inspired by the competition and even open iMessage to Android users.

More power to your workflow : +1
Sketching on the iPad and being able to copy and paste it on a fly into a presentation, a document or even Photoshop –Adobe can you hear my prayers? – for sharing or tweaking it further on your laptop, that would make your workflow more flexible and efficient.

Apple Pay:  -1
Linking your credit card to your phone to use it as a payment option is uncommon. Apple didn’t crack the code to engage more users to adopt it, neither its competitors. That’s a tough challenge. To sum it all, if you’re outside the US you’ll have hard time using it because of very few terminals and countries, banks resistance and fierce competition.

iTunes / Apple Music Redesign :-1
Meh, it had to be more about iTunes redesign because it’s still a confusing and complex app, even after the recent updates. I still don’t understand why the multiple tabs feature is inexistent. They should put more Safari twist into iTunes. Speaking of Apple Music the trend is pointing to music streaming, paying to download music that’s not yours..what’s the point?

No hardware upgrades: -1
This hurts. When I think about the bad coating issues that have the Macbook pro line -plus other problems- and the far cry for overall performance enhancements, I’m wondering sometimes if Apple didn’t got lazy.

So there you have it, this event reminded us how  companies should: embrace diversity and gender equality, get inspired by their competition, explore new ways to innovate and improve their products. On the other a lot of organizations struggle with: how to engage more effectively their customers base, being aware about true user experience and design, knowing when it’s about to replace or shut down a product line.

 

 

3 Things You Are Doing Wrong On LinkedIN

There was a time, not so long ago, before the invention of the internet or  e-mail, when we used to write letters. We used to sit down and write with passion and strong empathy, because we knew that it would take weeks before our correspondents get that mail. When it will arrive? Will they get it? How will they feel when they’ll read it?  The anxiety was real. These are the common things most people do and that will undermine your success on LinkedIN.


Sending too much (not personal) invitations.

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Ever asked your contact to introduce you to another contact and as an answer you got: “I absolutely have no idea who that is!” Social media is not about the numbers it’s about great conversations. I used to think that the more connections I could get, the better. I was totally wrong. People have absolutely no reason to accept your invitation just for the sake of accepting it, the only question they are asking is: will you solve my problem?

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Don’t connect yet!

There are easy steps you can take to maximize your chances of interaction on LinkedIN:
1-Go read their profile: don’t scan it. Read from top to bottom where their interests are.
2-Always send a personal invitation: introduce yourself, the reason you are contacting them, use “you” instead of “I”, add humor in your message, make it short. The next time you see a profile and that blue button “connect” which is screaming for a click, don’t. You have the choice in the app and website to custom your invitation, use it.
3-Say thank you! A person stopped his activity to accept your request, it’s an opportunity to engage. Be thankful!

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Custom it

Wrong answer to endorsements.
Endorsement are powerful on LinkedIN as they validate your expertise, and they are free! But why this is what I get 90% of the time I endorse someone: “Thanks for endorsing me for _________”. That’s it. End of conversation.  Can you do better?


Saying congratulations or well wishes to strangers.
My agency celebrated its 10th anniversary a month ago. That day was fun, I was overwhelmed by the number of messages I received. Thank you! Unfortunately, they were almost all the same: “Congrats on the anniversary, I hope you are doing well.” and I’d go like “Well that’s very nice of you, I’m well thanks! How’s your day/activity going?” Aaannnnd…no answer. Please don’t spam the “Congrats” button if you are not keen to engage with someone. It’s like showing up at birthday party -without a gift 🙂 – and leave in the minute. LinkedIN placed that button for you to use it very carefully.


One more thing: remove some connections.
You can’t please everyone, thank God! Learn to ditch -politely-  your LinkedIN connections. Let them know that you’re still open to conversation by leaving your email for example. Don’t chase people: send one message, wait and set a follow up reminder. If
at the second message they still don’t respond, send them an email apologizing and reminding them that you tried to contact them. After that, don’t be a pest let them go and move on. LinkedIN is about motion.

Of course this is a short list, I can’t wait to learn from you. How do you deal with your social interactions and engagement?  Let me know in the comment section below.
Have a blessed day my friend!

Samsung Galaxy S7 VS iPhone 6S: Buy Both? Non Sense

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photo credit: TechRadar

Ian Morris from Forbes wrote an interesting article about the Samsung and iPhone rivalry;
Article in which my comment goes like this:

“I’m sorry to disagree: we can’t tell users to buy both. Especially when the Galaxy S7 got a jaw dropping display, a better processor making it incredibly fast, way better battery, better camera and storage… In my opinion, we all have to wait what Apple got in its sleeves for the iPhone 7 at the next event. For now, Samsung is ahead. I love Apple, no mistake, but they need to catch up.”

I should have added: “You can even get a dual-sim version of the Galaxy S7 on the internet, and the Galaxy Note 6 will be released this summer and promise to be beyond extraodinary”, so why bother buying both?

When we love a product and got disappointed by its -very- little features implementation over the last 3-4 years, we want improvements, right? The #WWDC2016 has to be good, it has to bring SIGNIFICANT product updates -I mean all the products- otherwise it’s gonna be another difficult year for Apple already dealing with a fierce competition:

-Razer Stealth + Razer Core combination is perfect for gamers but also professionals.
-The latest Asus Transformer 3 Pro tablet boasting the 7th generation Intel chip and better specs than the iPad Pro.
-You can build an incredible -and up-gradable- Windows  workstation that will outshine the Mac Pro and will not cost you an arm and leg.
-Google is about to merge Chrome and Android.

People may say that a company’s treasury is a measure of its success. I’d say that money and success can also make you lazy.

What do you think? Let me know in the comment section below!