How To Write Effective LinkedIN Invitations?

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Story 1:
After receiving multiple reminders telling you that you have a package to pick up, you call the company who let you know that the package is actually a free water tester kit that they’ll bring to you to test your water and then offer you service to improve your water at home.

Story 2:
You are waiting for important feedbacks from your prospects regarding the response you sent to assess their business inquiries. You then hear an email notification while you’re making your morning coffee. You rushing to your desktop, opening your browser, and discover mail  from someone in Africa who received a million dollar inheritance and need your help (i.e: bank account details) to recover it.

Uncomfortable truth: “We are surrounded by scams!” We’ve been the victims of cold calling/emailing or scam techniques and schemes for decades, now we can smell the sale from miles away. Today I will focus on LinkedIN’s most important feature: invitations.

LinkedIN is my favorite engagement tool. Unlike Facebook, Twitter or Instagram It aims at people who are down for business and networking. I’ve already told you about the 3 Things We Are Doing Wrong On LinkedIN let’s go deeper

  1. Profiles : a total stranger has put some time and effort to write his story (LinkedIN bio), please read it carefully! At least read the headline, ads that sell have short and efficient headlines. Once you’ll start reading it, you’ll ask genuine questions. Especially if you both share common activity fields. Note these questions down. They’ll be helpful.
  2. Activity : Activities are key elements on LinkedIN, they will tell you how many followers people got, the articles they put online, their likes  and comments.
  3. Groups : like Seth Godin said: “we are all part of a tribe”. I love marketing and advertising, social media and design. Where will I find professionals talking and sharing stories about the things I really care about and giving me the opportunity to bounce off ideas? In LinkedIN Groups! If you we are part of the same tribe, chances are our conversations will be interesting.
  4. Causes: what are your passions? Art and culture? Sports? Music? Animal lover?
    If you do, let me tell you something: we are already friends, but you don’t know it!

Now you know four aspects to take your engagement skill further. LinkedIN is all about connections and sending the right invitations to the right people. How to send and personalise an invitation? My friend and LinkedIN expert Viveka Van Rosen can help you do that.

A good advice: stay creative. Remind yourself that you are a stranger and an intruder on the wrong side of the gun. To sparkle my curiosity -and keep me from pulling the trigger 🙂 – tell me who you are: How did you find my profile? Did I say something interesting in it? Do we have connection in common? Are we in the same group? Did you like a post or comment I wrote? So many ways. Be original, make me smile or laugh in 300 characters. If you write a quote, instead of running your polite “looking forward to read from you” jargon you’re on a great start: “Great minds think alike”.

Should you copy and paste invitations? Sure, especially if you have a lot of them to send over! Just tweak them a bit to show that you really care. And please…oh please…spell my name correctly : Denzel and Lionel aren’t the same person. I wish they were! 🙂

Practice, practice, practice!  A great source of inspiration could be dialogue from movies, tv shows, even books/comics! Look how strangers start a conversation with a character you like.

An invitation example could go like this:
Hi XXXX
I just liked your comment in regard to __________. I hold a similar viewpoint. I wish to connect with people on the same wave length. Hope we’ll share interesting conversations around ________. Happy to connect!

In conclusion, what undermine our success is the obvious things we know but miss everyday. Make a goal to send five genuine LinkedIN connections everyday. Track your failure/success rate and adjust.

We all hate underhanded marketing and time-wasters. We get interrupted all the time, even by LinkedIN invitations coming from nowhere! YOU are the product. I strongly believe that you can help someone out there – out of your country –  by contacting directly and honestly and maybe -I’m sure!- a great conversation will follow!

Your turn! Please, inspire us now! Share your stories and some examples of your best invitations, the ones that worked for you, in the comment section below!

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