Grammy 2017: We Are Lost In A Masquerade 

Adele is making my head burn. No doubt. Congrats! She hasn’t lost a Grammy since 2012 and split hers in half to give it to Beyonce…😓 who with Tupac, Prince (a god who walked among us), Mariah Carey and Kanye West never won an album of the year Grammy. Tupac said back in 1996 “we are tired of this event, it’s always the same, boring.. it’s time for something new, time to shock the people” I didn’t mentioned Taylor Swift yet (and I don’t know where Rihanna is) but I’m still baffled while playing George Benson’s song now in heavy rotation: “We are lost in a masquerade🎶” #grammy2017

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Apple: First Never Follows?

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Craig Federighi, Apple’s senior vice president of Software Engineering, is awesome. He just bought his friends 10 tickets to go watch “Finding Dory”, the upcoming Disney blockbuster, via Apple Pay. Dismissing a Facebook friend request from Taylor Swift in the process. He did all that on stage today!

As a public speaker or a marketing person, you just can’t avoid the influence of Apple’s keynotes. Steve Jobs used them to inject an incredible soul power into his tech products, making them sexy again. He had his own style and it worked for decades. Craig’s voice is different, he’s the kind of guy to do all the things mentioned above while having a very fun conversation with your grandma when she’s watching her favorite TV show.

Although nobody can deny Craig’s terrific storytelling skills and awesomeness. There were a few things I liked +1/ disliked -1 at this year #WWDC, let’s talk about them:

Gender Equality and Diversity : +1
Silicon Valley is terrible at assessing those issues. Apple is showing the right example although it’s going to be a long road ahead and I hope many companies will take that path. My favorite moment was when Bozoma Saint John tried to rock a baffled audience “ ♫to the hip hip hop, a you don’t stop the rock it to the bang bang boogie ♫” and she danced on it 🙂 ! I really enjoyed it. Women in the tech industry are the norm. Get used to it!

Snapchat & WhatsApp vibe: +1
Invisible text, emoji’s, colorful costumed messages, end-to-end encryption. These features don’t remind you of other messaging apps you are already using? It’s good to see Apple get inspired by the competition and even open iMessage to Android users.

More power to your workflow : +1
Sketching on the iPad and being able to copy and paste it on a fly into a presentation, a document or even Photoshop –Adobe can you hear my prayers? – for sharing or tweaking it further on your laptop, that would make your workflow more flexible and efficient.

Apple Pay:  -1
Linking your credit card to your phone to use it as a payment option is uncommon. Apple didn’t crack the code to engage more users to adopt it, neither its competitors. That’s a tough challenge. To sum it all, if you’re outside the US you’ll have hard time using it because of very few terminals and countries, banks resistance and fierce competition.

iTunes / Apple Music Redesign :-1
Meh, it had to be more about iTunes redesign because it’s still a confusing and complex app, even after the recent updates. I still don’t understand why the multiple tabs feature is inexistent. They should put more Safari twist into iTunes. Speaking of Apple Music the trend is pointing to music streaming, paying to download music that’s not yours..what’s the point?

No hardware upgrades: -1
This hurts. When I think about the bad coating issues that have the Macbook pro line -plus other problems- and the far cry for overall performance enhancements, I’m wondering sometimes if Apple didn’t got lazy.

So there you have it, this event reminded us how  companies should: embrace diversity and gender equality, get inspired by their competition, explore new ways to innovate and improve their products. On the other a lot of organizations struggle with: how to engage more effectively their customers base, being aware about true user experience and design, knowing when it’s about to replace or shut down a product line.

 

 

When Did Apple Become Boring? (Or) More Reasons Why I’ll (NOT) Buy The iPhone 4 SE

* Go to the beginning of the story first!

We want expandable storage

Storage is not as expensive as it used to be. So why charging the premium for the experience Apple? A product’s price shouldn’t increase just because of the storage it boasts, this type of marketing is so yesterday.

We want better batteries
I think I got two powerbanks preventing my phone to go off, some have more. This is a cons of the new Galaxy S7, if Samsung brought swappable batteries back it would have nailed it.

We want waterproof
It rains in tropical countries…a lot! We are walking on rough terrains…a lot!
So yeah, please, make the phone’s glass stronger and bring us real waterproof. Nobody wants to put their phones aside and wait to buy a plane ticket to repair their phones to your ‘far away’ store.

The future of computing?
To whom? There’s no USB ports on the iPad, you can’t plug external hard drive. As a professional, you can’t even get the full software experience, like on Windows 10. It’s even harder to make it part of your workflow because you are always struggling on how you’d be sharing the stuff you’ve created without relying on an inexistent fast internet connection.

In conclusion, users don’t want to change their gadgets every year. The ‘there’s-an-app-for-everything’ thrill is gone. People want now to make stuff. They want stable and lasting solutions for their needs. Unlike Samsung, Apple has shown that listening to its customers’ wants is really not part of their strategy. It wasn’t all dark, interesting battles were addressed at this event like revolutionising health care or fixing the environment issues. But stagnant design, aging product lines –Macs, my finger is pointing at you– can’t cut it anymore. Assuming that the emerging countries will be your next milk cow by serving them better specs in micro waved products will only drive you to the gutter. May be it’s time for a profound change of the iOS system.

I’ll not upgrade to the new iPad Pro because I think that Microsoft’s Surface Pro line brings more things to the table in terms of productivity and desktop replacement, I wish the new Galaxy TabPro S got more powerful specs. On the smartphone side, I’ll also wait for the new Galaxy Note 6, hoping it will keep the same interesting features that Samsung –finally– delivered to the Galaxy S7.

Your share! What will be your next mobile device purchase and how this Apple’s event make you feel?  Let me know in the comment section below.