Master The Art of Social Media, Now!

 

“Follow me, I will follow you” – Wrong!

This is a rich article that will help you harness the social media game.

Some people have thousands of followers. It’s crazy when you look at it. Truth is, they can’t even engage properly with one.

If you care about the hype and appearances, you might think they have something interesting to say.

Then you start adding them to your network and the next thing you know is that your timeline is invaded by topics you don’t care about. That’s the mistake I made in my early beginnings on LinkedIn: my articles catered to the corporate world, not mentioning any art form. I felt bored and lost. Then I stopped writing to finally speak about what I really love. I engaged with people who showed the same interest in culture and arts.

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As I was scrolling through my Linkedin messages yesterday I realized how much opportunities I missed because I was too busy or everywhere on the map. Change is good.

I use Linkedin, Facebook, Twitter and Instagram a lot. Being proactive on social media is sharing a work that carries all my emotions and feelings. A few days ago, someone asked me in a tweet reply: How big is social media for artists, should he or she care?That’s a very good question and today I will break it down for you, based on my own experience.

When a music label signs an artist they want to know if it’s worth the ride because… artists are crazy. They want to know how many followers, subscribers, likes you have. Numbers make you bankable. It’s not about quality anymore. It’s really scary. Maybe that’s why we have shitty music everywhere, but that’s another story.

LINKEDIN:

One thing I hate about Linkedin is its lack of messaging power. You need to get to the point quickly. People are busy, it’s hype to be busy. Sometimes the first message I get Is a person wishing me a great day and signing off even before the conversation has started. Duh!

Another thing I don’t get is why people are throwing emojis out like rice when they just met a person who wants to know them. A “Thumbs up” makes you look lazy and rude. Please don’t send emojis, have some conversation.

Ladies, I know your profile pic is the best ever and you know you look amazing, but don’t get an attitude for this. LinkedIn is not a dating site when someone like me shoots you a message it is on professional grounds only. I want to know more about what you do, not how you look.

Patience is everything. Post an article like this one, the first comments and likes will start popping later in a week or two. We artists are not well known to be patient creatures. It’s a thing you learn as you practice the medium.

I get zero return from LinkedIn groups. I don’t know why I keep posting my articles there. I am optimistic by nature I guess.

On the bright side, if someone likes your content it will make it visible to all his followers. When you comment on an article, it’s showing in your activity, increasing your exposure. Comment on others’ content, it’s paramount, you will then have a good reason to message them. You will have their undivided attention.

People want to know why they interest you so much. Don’t think that, just because a person is on LinkedIn, he uses it often. Check his profile, if he has zero activity: likes, comments. You are going to have dry conversations. I promise you. Why sending an invitation when you know the outcomes?

TWITTER:

Twitter is the paradise of written content. I use it to get traction to my blog. My images only help me illustrate my point. Making the post more visual and increase the click rate.

I know visual artists who are not that big on Twitter but go check their Instagram…

SoundCloud integration on Twitter is perfect for musicians and producers.

I always ask my Linkedin contacts if they have a Twitter account so I can follow their real thoughts and reactions.

You should also use Twitter lists feature. For example, you can create a list of influencers in your industry and reply to their tweets, their followers will notice you.

Don’t follow back for the sake of it. I see an account with 30k followers and the same numbers in following. How do you manage these numbers of the tweet in your timeline? Just follow when you know you’ll engage. Forget about messages on Twitter, get their Linkedin or Facebook for that.

Don’t follow people before checking their activities. Same rule on Linkedin.

Being “verified” don’t mean anything. You can have 400 followers and have that status. What matters is: what do you have to say?

Consistency is also key on Twitter, you don’t have to post every day but if you post things off topics you will lose followers. I use Buffer to do the work of posting my articles, for other tweets I’d rather be as authentic as possible.

INSTAGRAM:

I love the “gram”, it’s so visual! I get most of my clients from it. I post a painting and I get the likes. I turn them into conversations and invite my contacts to like my Facebook art page where they will find my store.

I always reply to comments about my work and I make sure to return the favor. The Same viral effect, when you comment a pic you gain traction to your Instagram and also get new followers.

I also like tons of pictures every day, using them later as an inspiration source for my next paintings.

Again, all the videos giving you tips on how to get followers fast are ridiculous. Following 100 people a day and using tools to get rid of those who don’t follow back. How low can we go?

Send a message as to why you don’t follow back or just start chatting. It’s simple.

FACEBOOK:

I don’t understand why my friends on Facebook don’t get my art. I stopped posting on my personal account. Your friends or cousins, family want to see pics of you holding cats, not your craft. It’s better to keep things separate, because as your reputation grows your inbox will be saturated by trolls or bots messages.

Don’t invite your friends to like your page it doesn’t make sense.

You can use Facebook ads to boost a great post and invite the people who like it to like your page without adding them as friends. That’s awesome.

2 billion users on Facebook, if you are not into it, you better change your mind.

Create a professional page and post there.

Groups are very active, I always post my work into groups. In return I get likes and you already know the drill about likes.

Your page comes with all the information about your blog, site, and store. Growing your page’s likes should be your top priority.

Have your links ready to share.

SNAPCHAT:

I don’t use it! I think it’s for people who really like selfies and their facial features at every hour of the day. Plus it’s so complicated to use. I tried so many times to jump in. I gave up.

SOCIAL MEDIA RULES:

Start a blog. Write often. Everybody can write. You will spend 20% of your time crafting stuff and 80% marketing it. So many artists don’t write and it’s a shame because it’s a wonderful way of expression and your audience wants to know the reason you are doing that sorcery.

Be proactive. Content needs action. Share a lot. Repetition is okay, by posting the same old content you make sure everyone sees it. Trust me they will see it! Don’t stop because you think they don’t. You’d be surprised. Someone asked me about a drawing I posted years ago to ask me if it was on sale.

“500 is a huge number” as Pharell Williams stated in an interview. Imagine yourself performing in front of 500 people! Why do you want 100k people, if you can’t satisfy 500?

People ALWAYS have time for things they are interested in which is why I always give value first. Value is your content: articles, images, videos, links etc.

Don’t get mad if they don’t respond to your messages or emails, people have their lives. Sometimes they go into a lot and they will never tell you. Be patient and don’t ignore them, they need you, they don’t know it.

Be frank, messages can get twisted if a person is rude to you address the situation say how you feel. Stay polite, but don’t get fooled around too long. It will happen soon enough when you will ask the sale.

Ask every day but don’t ask for money, show the value! Ask for your work to be shared, ask if it has been seen, ask how it inspired people. Money is important but relationships matters. Make friends “god damn it!”

Don’t sell yourself short. People will not buy from you because you are expensive. People buy expensive sh*t every day, sh*t you don’t even craft. Don’t compete on the price, compete on the value! You don’t sell to someone who wants your art for $5 when you have spent nights crafting it and he tells you he’s on the first class flight to his next conference. Why wasting your time convincing such a person? Your work is great, you are great! Some people just don’t see the VALUE! Show them.

Be yourself! Thank your unfollowers because they remind you not wasting your time trying to please everyone. If I write nonsense and my English language is “good enough to put me in trouble” – as one copywriter once told me-, I will get this content off my chest anyway and introduce it to the person who cares. See how it flies, adjust and the next will be better.

Don’t buy followers, you are not that low standards.

You only need ONE like. That’s all you need. Cherish that like and start a conversation, you never know where new opportunities come from.

Drop me a comment in the section below. I’m Lionel Thomas, I make beautiful music for the eyes and I’m curious to know more about you. Tell me your story! Follow my blog, like my Facebook page. I’m also on Instagram and Twitter.

LinkedIN Is NOT About You!

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Attractive and inspiring content is what’s missing on LinkedIN, here is why: people who brag about how great they are, do not realise how annoying it actually is!

I quote this comment from a member of a music conversation group I joined:

“Self-promotion seems to be the modus operandi of a majority of desperate acts on LinkedIN, but most seem to have no idea what they’re doing. 95% of everyone’s feed is self-glorifying, poorly written, close ended statements about someone’s new ‘project’. This sort of posting invites no feedback, and sickens me in that, here is an act – insisting that they are the greatest thing since God – yet they can’t even summon up the creative energy generated by a sack of potatoes to convince me that they’re worth listening to.

If it isn’t that, it seems to be someone wedging in some completely irrelevant – and unwarranted – cheeky political comment.

I’m not necessarily picking on the members of this group, but it’s the growing trend that I see which generally makes me remain silent, or simply leave LinkedIn groups.”

Now is the time to make our LinkedIN feed relevant again and teaching each other something new, everyday.

How To Write Effective LinkedIN Invitations?

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Story 1:
After receiving multiple reminders telling you that you have a package to pick up, you call the company who let you know that the package is actually a free water tester kit that they’ll bring to you to test your water and then offer you service to improve your water at home.

Story 2:
You are waiting for important feedbacks from your prospects regarding the response you sent to assess their business inquiries. You then hear an email notification while you’re making your morning coffee. You rushing to your desktop, opening your browser, and discover mail  from someone in Africa who received a million dollar inheritance and need your help (i.e: bank account details) to recover it.

Uncomfortable truth: “We are surrounded by scams!” We’ve been the victims of cold calling/emailing or scam techniques and schemes for decades, now we can smell the sale from miles away. Today I will focus on LinkedIN’s most important feature: invitations.

LinkedIN is my favorite engagement tool. Unlike Facebook, Twitter or Instagram It aims at people who are down for business and networking. I’ve already told you about the 3 Things We Are Doing Wrong On LinkedIN let’s go deeper

  1. Profiles : a total stranger has put some time and effort to write his story (LinkedIN bio), please read it carefully! At least read the headline, ads that sell have short and efficient headlines. Once you’ll start reading it, you’ll ask genuine questions. Especially if you both share common activity fields. Note these questions down. They’ll be helpful.
  2. Activity : Activities are key elements on LinkedIN, they will tell you how many followers people got, the articles they put online, their likes  and comments.
  3. Groups : like Seth Godin said: “we are all part of a tribe”. I love marketing and advertising, social media and design. Where will I find professionals talking and sharing stories about the things I really care about and giving me the opportunity to bounce off ideas? In LinkedIN Groups! If you we are part of the same tribe, chances are our conversations will be interesting.
  4. Causes: what are your passions? Art and culture? Sports? Music? Animal lover?
    If you do, let me tell you something: we are already friends, but you don’t know it!

Now you know four aspects to take your engagement skill further. LinkedIN is all about connections and sending the right invitations to the right people. How to send and personalise an invitation? My friend and LinkedIN expert Viveka Van Rosen can help you do that.

A good advice: stay creative. Remind yourself that you are a stranger and an intruder on the wrong side of the gun. To sparkle my curiosity -and keep me from pulling the trigger 🙂 – tell me who you are: How did you find my profile? Did I say something interesting in it? Do we have connection in common? Are we in the same group? Did you like a post or comment I wrote? So many ways. Be original, make me smile or laugh in 300 characters. If you write a quote, instead of running your polite “looking forward to read from you” jargon you’re on a great start: “Great minds think alike”.

Should you copy and paste invitations? Sure, especially if you have a lot of them to send over! Just tweak them a bit to show that you really care. And please…oh please…spell my name correctly : Denzel and Lionel aren’t the same person. I wish they were! 🙂

Practice, practice, practice!  A great source of inspiration could be dialogue from movies, tv shows, even books/comics! Look how strangers start a conversation with a character you like.

An invitation example could go like this:
Hi XXXX
I just liked your comment in regard to __________. I hold a similar viewpoint. I wish to connect with people on the same wave length. Hope we’ll share interesting conversations around ________. Happy to connect!

In conclusion, what undermine our success is the obvious things we know but miss everyday. Make a goal to send five genuine LinkedIN connections everyday. Track your failure/success rate and adjust.

We all hate underhanded marketing and time-wasters. We get interrupted all the time, even by LinkedIN invitations coming from nowhere! YOU are the product. I strongly believe that you can help someone out there – out of your country –  by contacting directly and honestly and maybe -I’m sure!- a great conversation will follow!

Your turn! Please, inspire us now! Share your stories and some examples of your best invitations, the ones that worked for you, in the comment section below!

3 Things You Are Doing Wrong On LinkedIN

There was a time, not so long ago, before the invention of the internet or  e-mail, when we used to write letters. We used to sit down and write with passion and strong empathy, because we knew that it would take weeks before our correspondents get that mail. When it will arrive? Will they get it? How will they feel when they’ll read it?  The anxiety was real. These are the common things most people do and that will undermine your success on LinkedIN.


Sending too much (not personal) invitations.


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Ever asked your contact to introduce you to another contact and as an answer you got: “I absolutely have no idea who that is!” Social media is not about the numbers it’s about great conversations. I used to think that the more connections I could get, the better. I was totally wrong. People have absolutely no reason to accept your invitation just for the sake of accepting it, the only question they are asking is: will you solve my problem?

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Don’t connect yet!

There are easy steps you can take to maximize your chances of interaction on LinkedIN:
1-Go read their profile: don’t scan it. Read from top to bottom where their interests are.
2-Always send a personal invitation: introduce yourself, the reason you are contacting them, use “you” instead of “I”, add humor in your message, make it short. The next time you see a profile and that blue button “connect” which is screaming for a click, don’t. You have the choice in the app and website to custom your invitation, use it.
3-Say thank you! A person stopped his activity to accept your request, it’s an opportunity to engage. Be thankful!

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Custom it

Wrong answer to endorsements.
Endorsement are powerful on LinkedIN as they validate your expertise, and they are free! But why this is what I get 90% of the time I endorse someone: “Thanks for endorsing me for _________”. That’s it. End of conversation.  Can you do better?


Saying congratulations or well wishes to strangers.
My agency celebrated its 10th anniversary a month ago. That day was fun, I was overwhelmed by the number of messages I received. Thank you! Unfortunately, they were almost all the same: “Congrats on the anniversary, I hope you are doing well.” and I’d go like “Well that’s very nice of you, I’m well thanks! How’s your day/activity going?” Aaannnnd…no answer. Please don’t spam the “Congrats” button if you are not keen to engage with someone. It’s like showing up at birthday party -without a gift 🙂 – and leave in the minute. LinkedIN placed that button for you to use it very carefully.


One more thing: remove some connections.
You can’t please everyone, thank God! Learn to ditch -politely-  your LinkedIN connections. Let them know that you’re still open to conversation by leaving your email for example. Don’t chase people: send one message, wait and set a follow up reminder. If
at the second message they still don’t respond, send them an email apologizing and reminding them that you tried to contact them. After that, don’t be a pest let them go and move on. LinkedIN is about motion.

Of course this is a short list, I can’t wait to learn from you. How do you deal with your social interactions and engagement?  Let me know in the comment section below.
Have a blessed day my friend!

5 Reasons Why The LinkedIn Mobile Experience Is Ugly

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People are not buying devices just because they are shiny, it’s all about the experience. How the apps make us feel and how convenient they are. For example, I write a ten lines comment and, as I hide the keyboard to check the previous post I’m answering to, my sentences are…all…gone…disappeared. Oh no! Don’t make me start it all over again! I’m sure the same thing happened to you. Did you find yourself selecting all your comment, hit copy and repeat the same process to every five or ten words you add?

There are 5 things that, according to me, make LinkedIn a painful experience on mobile and tablet:

Updates issues (tablet)
If you want to post an update on your time line, you have to go to the “Home” section -or hit the LinkedIn logo- and you’ll find a speech bubble (tablet) or a pen surrounded by a square (smartphone). Why are they different? I don’t know. Here’s another problem, you can’t attach a picture to your post (tablet) -as if tablets didn’t sport a camera nowadays -you can’t copy and paste in a pic from your camera roll as well-. Let’s say you lack of inspiration, and maybe want to save an update as a draft, and come back at it later. You can’t.

Messaging issues (tablet / smartphone)
It would be really nice to see the previous messages sent to a contact displayed in a different section. Actually, when you respond you can  see the messages you sent earlier -like in an email conversation-. But what if the conversation’s subject has changed? The ability to search through your entire messaging system is gone, on both platform. This is handy when you only remember a word – or a chain of words- you’ve sent previously to a contact whom you don’t remember the name-or vice versa-.

Sharing issues (tablet / smartphone)
Discussions and debate are the heart of LinkedIn. A topic is great when its comments keep coming even months after its publication. Sometimes they are so good that you wish you shared them to your Twitter, Facebook, Google+ friends as well. Unfortunately, you can only like or comment a group’s discussion. Maybe this is why debates in general have have a short life span on LinkedIn. Debating is sharing.

Following and Mentioning issues (tablet / smartphone)
You can follow a discussion on LinkedIn’s website, but only there. How to unfollow it on your smartphone or tablet? Furthermore, here are the instructions if you want to mention properly someone on LinkedIn website:

  • Begin by typing the name of a connection or a company in your status update box or a comment field on the Homepage.
  • Select someone from the list of your connections that appear in the drop-down, complete your status or comment and post it.
  • The person or company* you mentioned will receive a notification alerting them that they have been mentioned.

Dear LinkedIn, the persons I’m interacting with in a group are not in my connections and no drop-down will pop out as a result. Plus, how do I let them know that I’m talking to them and that they just have to touch a notification alert to fall directly on it?


Invitation issues (tablet)
Somebody has viewed your profile and you want to -have to- make a connection. It is politeness. Bad news: you can’t send a customized invitation to him/her. You just hit the “connect” button and that’s it. We know how important invitations are on LinkedIn, and people are more inclined to respond -positively- when they feel they are approached in a more human way. 

In conclusion, I think that this is maybe the reason why few people are commenting on the time line’s posts, responding to the messages: LinkedIn mobile interface is complicated! It hurts and left so many users sorry and frustrated. Furthermore, the tablet and phone interfaces are on the opposite side of the street. It seems like someone didn’t think about tablet users at all!  If I had to choose, I’d take the smartphone -and would write very long comments on it with my thumbs-. Tablets are wonderful and powerful tools for writing and catching ideas on the fly: don’t have to wait minutes for apps to start, it’s all up and running. Plus we can link Bluetooth keyboards up to them.

I wish I could save the most interesting posts of my connexions to my Pocket application for a later reading. Save a discussion to my Evernote, without bothering asking myself: “Hmm what was this conversation about again? A specific comment caught my interest! Where is it? Do I need to flip trough all the notifications archives to find it? We are not only using LinkedIn, we use the social media venue we are most comfortable with. Facebook felt the need to imitate LinkedIn by launching groups features, Twitter did the same and now you can send messages to group members and they don’t even have to follow you or likewise.

Don’t you think that if the tablets sales figures are plummeting, isn’t it because their apps are getting more and more sophisticated, complicated? What are the features you’d like to see on your LinkedIn app, and which will change the experience for the better?

Update: I’ve noticed today that LinkedIn has redesigned its website UI, and that’s a good news. Can we get some mobile enhancements as well please?

The Problem with LinkedIn Connected App

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Every morning the first thing I do is checking my phone or tablet’s notifications. To my dismay, they are all coming from the same app: LinkedIn Connected. Everyday there’s a special event: someone’s birthday, job promotion or job anniversary. “Great! This is the occasion to say hi” you might say. Well, saying hi to total strangers? 95% of my time spent trying to engage them based on this is motivation will always go down the drain.

I realized that -to make this whole LinkedIn experience a success- you really need to know your contacts.
Some people don’t care to be reminded that they are getting older or don’t like their job at all, do you know their frustrations?

It doesn’t have to be physical connections, because endless great conversations will bring you closer to anyone on Earth or on the Moon. Even if formal introductions hadn’t been made yet, don’t worry, they’ll come. Going trigger happy on the LinkedIn’s “Connect” button is dangerous for you and your personal brand. Yes, we all need attention but only from the people we love and trust. The rest can happily go to hell! Select who you’d like to be connected to carefully, read their bios, check their website out, and follow them on Twitter or like their Facebook page. Show an interest.

LinkedIn Connected isn’t all that bad, it helps my new LinkedIn contacts and phone’s repertoire play nice together. Whenever I want to send an email for reaching out, I don’t have to start a search on LinkedIn’s site. Are you truly engaging with your prospects or clients on a weekly basis before a happy event happen in their life? If not, these LinkedIn Connected’s notifications are here to remind you that you are missing the big picture.

Comment Booster Votre Réputation Et Celle De Votre Entreprise Avec Linkedin

//* this article first appeared in French, but the English version is coming soon. I felt that this blog should be in French too, since it’s my native tongue 😉

Les règles et façons de faire les affaires ont changées. Notre monde est de plus en plus ouvert et connecté. Aujourd’hui, nous communiquons à l’aide de smartphones branchés non-stop sur le net, pourvus d’un grand nombre d’applications –parfois installées à l’avance-. Facebook, qui est un réseau social mondialement connu, prends beaucoup de notre temps. Nous y passons environ une heure par jour, sinon plus! Nous communiquons aussi régulièrement sur WhatsApp, Viber ou même Skype. Certaines réunions, sessions de travail se font via Skype. C’est désormais un fait : les « App » sont entrées dans nos habitudes.

Le problème des applications précédemment citées est qu’elles sont souvent utilisées dans un cadre familial ou amical. Où pouvons-nous trouver une atmosphère plus professionnelle en ligne ? Envoyer un CV? Faire connaître notre entreprise ? Augmenter notre popularité ?

Dans cet article je vous introduirai LinkedIn, un immense réseau socio-professionnel. Je vous montrerai son interface principale. Dans un prochain article je vous donnerai quelques astuces qui vous permettront de gagner une forte présence professionnelle en ligne.

Les origines

Fondé en Mai 2003 par l’américain Reid Hoffman, LinkedIn est un réseau de professionnels où vous pouvez trouver et contacter les personnes dont vous avez besoin.
Il s’appuie sur
un fort principe de confiance entre les membres. En effet, on fait des affaires qu’avec les gens qu’on connait, qu’on aime et dont on a surtout confiance.

Quelques chiffres
LinkedIn est le plus grand réseau professionnel au monde, il compte 300 millions d’abonnés répartis dans plus de 200 pays. Bien plus important que son rival Viadeo, qui lui ne compte que 50 millions de membres ; on estime que 2 nouveaux profils s’y créé toutes les 2 secondes dans le monde.

La différence avec Facebook
Il est important de distinguer LinkedIn de Facebook. L’un est un outil professionnel tandis que l’autre est plus ludique et personnel. Vous ne trouverez aucun jeu sur LinkedIn par exemple. Avez-vous déjà essayé de donner votre carte de visite à votre interlocuteur sans même l’avoir salué ni vous être présenté ? Votre carte finira, à coup sûr, à la poubelle. En ligne c’est pareil ; Certains ajoutent, à tort, des contacts pour augmenter leur nombre de connexions et ensuite exhiber ces records comme des trophées. Je dis souvent que Facebook est fait pour parler à son cousin ou un parent proche qui est à l’autre bout du monde, si vos correspondants ne rentrent pas dans cette catégorie : pourquoi les importuner sur le mauvais format ? Vous ne pouvez pas appliquer sur LinkedIn les habitudes que vous avez sur Facebook. Oubliez les photos, les vidéos YouTube divertissantes, les « selfies » et les derniers ragots. Le format a définitivement changé.

Comment ça marche ?


Lorsque vous vous rendez sur le site –http://www.linkedin.com– pour la première fois, on vous demande de créer un compte. Utilisez votre adresse e-mail courante et rendez votre mot de passe complexe en y ajoutant chiffres, lettres minuscules et capitales, ainsi que des caractères spéciaux. L’interface de LinkedIn est assez sobre, mais elle offre bien plus de possibilités de parler de vous et de votre parcours de la façon la plus professionnelle qu’il soit. En fait, là réside toute son originalité.

J’ai utilisé des encadrés de différentes couleurs ; je vous indique dans les paragraphes, en gras, à quoi correspondent chaque éléments (ex : cf. cadre vert). N’hésitez pas à revenir sur cette image tout au long de ce guide.

1. Votre profil

L’en-tête sur LinkedIn représente votre carte de visite virtuelle, vous y verrez : votre photo (1), votre nom (2), et bien plus important, votre intitulé (3). L’intitulé est votre phrase d’accroche, il doit décrire ce que vous faites et quel est votre valeur ajoutée en quelques mots. Lorsque nous ouvrons notre navigateur web, nous utilisons Google et nous y entrons des mots clés ; un bon exemple de recherche serait : expert en communication et marketing /réseaux sociaux au Cameroun. Ce sont donc ces mots que votre audience recherche et qui doivent être astucieusement insérés dans votre intitulé. Bien sûr, vous pouvez à tout moment changer et peaufiner votre accroche en allant dans la modification de votre profil à l’aide du bouton « Modifier » (4). Plus vous améliorez votre page, plus vous attirez les curieux et votre nombre de vues sur le réseau. Ce qui est génial, c’est que vous pouvez disposer d’une adresse LinkedIn personnalisée (5) que vous pouvez écrire désormais sur votre carte de visite.
La mienne par exemple est www.linkedin.com/in/LioThomas . Fini donc les CV statiques et ennuyeux en ligne, distribuez votre « site web LinkedIn » à tous vos contacts !

Mettez votre photo

Il est dommage de constater que beaucoup choisissent de ne pas mettre de photo de profil. LinkedIn est taillé pour du networking, les personnes qui cachent leur visage montrent –involontairement- qu’elles ont aussi d’autres choses à cacher sur elles ou leur entreprise. Rappelez-vous que la confiance est le maître mot de la politique d’utilisation de LinkedIn. Prenez une photo professionnelle où vous souriez, sur un fond neutre et éclairé. Une photo de buste est préférable. J’ai souvent vu des membres mettre une fausse photo d’eux et la changer à la dernière minute, je le déconseille vivement. Encore une fois, ne donnez pas d’emblée une mauvaise image de vous.

2. Votre carnet d’adresse
Dans vos contacts, certains utilisent déjà LinkedIn sans que vous le sachiez. Il vous sera possible à la fin du processus d’enregistrement, et à l’aide de votre adresse mail, d’importer tout votre carnet d’adresse Outlook, Gmail, ou Yahoo. C’est pourquoi je vous ai conseillé, plus haut, d’utiliser votre email quotidien. Vos contacts figureront désormais dans l’onglet « connections » (cf. cadre vert) et seront ajoutés automatiquement au carnet d’adresse de votre smartphone (si vous avez installé en plus l’application « LinkedIn Connected »). Vous recherchez une personne et vous demandez si elle est sur Linkedin ? Allez dans la recherche (cf. cadre bleu) et entrez son nom ou sa société. Je vous recommande aussi d’inviter les personnes de votre entourage professionnel qui ne connaisse pas du tout LinkedIn à l’essayer. En fonctions du poste de vos contacts, LinkedIn vous proposera d’en ajouter d’autres similaires (cf. cadre rose). Ne cliquez pas directement sur le bouton « inviter », allez voir leur profil lisez le bien et rédigez leur une invitation.

3. Votre activité récente et votre mur
Un profil dormant n’est pas intéressant. Ne le laissez pas dans cet état pendant des mois. C’est le contenu que vous postez chaque jour, qui constituera un élément clé de votre succès sur LinkedIn. Vous pouvez créer une dynamique sur votre mur (cf. cadre orange) de plusieurs façons : faire une rapide update de votre profil, une courte publication (avec ou sans photo) ou un article de votre blog ou que vous avez trouvé intéressant.
Sur votre mur figure toute l’actualité de vos contacts, vos changements de statut mais aussi ceux des autres, vous pouvez directement « liker », commenter ou partager tout ce que vous y voyez. Interagissez généreusement et astucieusement avec votre réseau, et vous verrez des portes s’ouvrir.

4. Vos messages, notifications, et invitations
Un élément important de votre interface (cf. cadre gris), surtout sur votre smartphone ; un petit nombre rouge au-dessus du d’une enveloppe, vous indiquera le nombre de message que vous avez reçu mais pas encore lu. Sur votre navigateur web pas besoin de cliquer pour voir tous vos messages, si vous laissez le pointeur de votre souris assez longtemps dessus, un menu déroulant s’ouvrira vous montrant tous vos messages récents. Vous pourrez alors juste glissez la souris vers le bas pour y répondre.
Les notifications sont représentées par la deuxième icône que vous verrez en haut à droite de votre écran c’est là que vous verrez des alertes quand quelqu’un : visitera votre profil, commentera votre fil d’actualité, un sujet que vous avez posté dans un groupe de conversation ou aura répondu à un de vos commentaires. Des invitations vous parviendront aussi (dernière icône à droite). Pour rappel : vous n’êtes pas obligé de les accepter. Soyez sélectifs, parlez à ou lisez attentivement leurs profils avant toute décision.

Nous avons vu ensemble les bases de LinkedIn. Vous découvrirez dans le prochain article d’autres techniques ; notamment comment créer un profil pour votre entreprise, prospecter de nouveaux clients ou rédiger une invitation persuasive à d’autres membres etc. Avec internet, les frontières et barrières sont tombées. Que vous soyez étudiant, à la recherche d’un emploi, chef d’entreprise, membres d’associations, vous avez besoin de mettre votre profil en ligne et maitriser le networking. La réussite de votre carrière et parcours professionnel en dépendent. Vous pouvez être informé de ce qui se fait de mieux dans votre profession via l’actualité de votre mur, suivre les leaders mondiaux et leurs travaux, faire de nouvelles connexions, participer aux débats dans les différents groupes de discussions. Il faut un certain temps d’adaptation pour maîtriser LinkedIn mais le jeu en vaut vraiment la chandelle. Après tout, si 300 millions de personnes –et plus– s’y connectent et échangent chaque jour, pourquoi pas vous ?