There was a time, not so long ago, before the invention of the internet or e-mail, when we used to write letters. We used to sit down and write with passion and strong empathy, because we knew that it would take weeks before our correspondents get that mail. When it will arrive? Will they get it? How will they feel when they’ll read it? The anxiety was real. These are the common things most people do and that will undermine your success on LinkedIN.
Sending too much (not personal) invitations.
Ever asked your contact to introduce you to another contact and as an answer you got: “I absolutely have no idea who that is!” Social media is not about the numbers it’s about great conversations. I used to think that the more connections I could get, the better. I was totally wrong. People have absolutely no reason to accept your invitation just for the sake of accepting it, the only question they are asking is: will you solve my problem?
Don’t connect yet!
There are easy steps you can take to maximize your chances of interaction on LinkedIN:
1-Go read their profile: don’t scan it. Read from top to bottom where their interests are.
2-Always send a personal invitation: introduce yourself, the reason you are contacting them, use “you” instead of “I”, add humor in your message, make it short. The next time you see a profile and that blue button “connect” which is screaming for a click, don’t. You have the choice in the app and website to custom your invitation, use it.
3-Say thank you! A person stopped his activity to accept your request, it’s an opportunity to engage. Be thankful!
Wrong answer to endorsements.
Endorsement are powerful on LinkedIN as they validate your expertise, and they are free! But why this is what I get 90% of the time I endorse someone: “Thanks for endorsing me for _________”. That’s it. End of conversation. Can you do better?
Saying congratulations or well wishes to strangers.
My agency celebrated its 10th anniversary a month ago. That day was fun, I was overwhelmed by the number of messages I received. Thank you! Unfortunately, they were almost all the same: “Congrats on the anniversary, I hope you are doing well.” and I’d go like “Well that’s very nice of you, I’m well thanks! How’s your day/activity going?” Aaannnnd…no answer. Please don’t spam the “Congrats” button if you are not keen to engage with someone. It’s like showing up at birthday party -without a gift 🙂 – and leave in the minute. LinkedIN placed that button for you to use it very carefully.
One more thing: remove some connections.
You can’t please everyone, thank God! Learn to ditch -politely- your LinkedIN connections. Let them know that you’re still open to conversation by leaving your email for example. Don’t chase people: send one message, wait and set a follow up reminder. If
at the second message they still don’t respond, send them an email apologizing and reminding them that you tried to contact them. After that, don’t be a pest let them go and move on. LinkedIN is about motion.
Of course this is a short list, I can’t wait to learn from you. How do you deal with your social interactions and engagement? Let me know in the comment section below.
Have a blessed day my friend!